CTR = Click-Through-Rate

CTR = Click-Through-Rate oder Klickrate

Die CTR bezeichnet das Verhältnis von Klicks auf die eine Gesamtzahl von Einblendungen, beispielsweise von Anzeigen auf einer Webseite oder Links in einem Newsletter.


CTR = Anzahl der Klicks / Anzahl der eingeblendeten Links

CTR Beispiele:

  • Ein Newsletter enthält einen Link zu einem Produkt im Onlineshop. Von 1000 Usern, die den Newsletter empfangen und geöffnet haben, klicken 28 auf den Link. Die CTR beträgt 2,8 %.
  • Über Google Ads werden 1000 Ad Impressions angezeigt. 15 Betrachter klicken auf die Anzeige. Die CTR beträgt 1,5 %.
  • In den Trefferlisten von Google erhält eine Website 121.445 Page Impressions angezeigt. 1.538 User klicken von Google zur Website durch. Die CTR beträgt 6,2 %.

Funktion der CTR

  • Die CTR gibt Auskunft über die Effektivität von Anzeigen, Newslettern und anderen Werbekampagnen.
  • Die CTR dient der Abrechnung für CPC-Kampagnen (Cost-per-Click).


Für Anzeigen sind Klickraten von etwa 2 bis 3 Prozent üblich. Eine CTR von unter 2 Prozent kann zwei Ursachen haben:

  • Das Werbematerial ist attraktiv genug ist.
  • Die Zielgruppe wurde verfehlt.

Eine CTR von 4 und mehr Prozent steht für eine erfolgreiche Kampagne.

108 Gedanken zu „CTR = Click-Through-Rate

  1. tadalafil 5mg price in us – cialis pharmacy tadalafil capsule cheap

  2. cialis 1mg – cialis 20 mg film-coated tablets tadalafil where to buy tadalafil on line

  3. stromectol pharmacy – cost of ivermectin cream ivermectin oral

  4. casino slot games – betfair casino online online casino usa real money

  5. erectile dysfunction doctor – ed pills gnc fda approved over the counter ed pills

  6. prednisone 10 mg over the counter – prednisone 1 mg price prednisone 40mg

  7. viagra online pills – where can you buy cheap viagra lowest price viagra 100mg

  8. buy tadalafil cialis – USA cialis canadian pharmacy online ship to usa

  9. cost of ivermectin medicine – stromectol stromectol tablets covid and ivermectin

  10. erectile dysfunction test – the best ed pill drugs for ed

  11. canadian tadalafil online cialis daily uk cialis daily

  12. The CDM speeds represent the ideal scenario of what the drive can do, often starting out at this number but slowing down during large bulk file transfers.

  13. nolvadex pct protocol nolvadex available tamoxifen citrate action

  14. Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossips and internet and this is really irritating. A good site with interesting content, that is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can’t find it.

  15. dose of orlistat dose of orlistat orlistat mice

  16. You made some good points there. I looked on the internet for more information about the issue and found most people will
    go along with your views on this website.

  17. cheap sildenafil sildenafil 100mg tablets rx pharmacy viagra

  18. It’s appropriate time to make a few plans for the future and it is time to be happy.
    I have learn this publish and if I could
    I want to recommend you few attention-grabbing issues or suggestions.

    Perhaps you could write subsequent articles referring to this
    article. I want to learn even more issues about it!

  19. cialis pharmacy australia low cost cialis tadalafil otc

  20. Hi, Neat post. There is a problem along with your website
    in web explorer, would test this? IE still is the marketplace chief and a good part
    of other folks will pass over your great writing due to this problem.

  21. tamoxifen maintenance nolvadex peptide nolvadex generika

  22. Greetings! Very helpful advice in this particular article!

    It’s the little changes that make the biggest changes.
    Many thanks for sharing!

  23. best online viagra viagra europe sildenafil 50 price

  24. Whoa! This blog looks exactly like my old one! It’s on a totally different topic but it has pretty much the same layout
    and design. Outstanding choice of colors!

  25. side effects of tizanidine warnings for tizanidine zanaflex vs flexeril

  26. It is perfect time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I desire to suggest you
    few interesting things or tips. Maybe you can write next articles referring
    to this article. I wish to read more things about

  27. azithromycin dose azithromycin 250mg tabs zithromax cost uk

  28. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get bought an shakiness over that you
    wish be delivering the following. unwell unquestionably come further formerly again since exactly the
    same nearly a lot often inside case you shield this increase.

  29. ipratropium albuterol – Albuterol online ventolin inhaler

  30. cytotec canada – how much is cytotec cytotec 200 mcg price in india

  31. doxycycline 75 mg price – order doxycycline online uk doxycycline capsules purchase

  32. neurontin cost in canada – neurontin 100 mg caps synthroid 5 mcg

  33. best online sildenafil prescription – canada prescription viagra

  34. can i buy cialis in usa – cialis 40mg generic

  35. viagra vs cialis vardenafil – vardenafil price buy vardenafil with dapoxetine

  36. ciprofloxacin bactrim uses bactrim medscape

  37. I’ve been browsing online more than 2 hours today, yet
    I never found any interesting article like yours. It is pretty worth enough for
    me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

  38. furosemide wiki amiodarone kidney losartan dose

  39. Everyone loves what you guys tend to be up too. This type of clever work and coverage!
    Keep up the wonderful works guys I’ve added you guys to
    my blogroll.

  40. azithromycin tablets keflex classification azithromycin

  41. I wanted to thank you for this good read!! I definitely loved every little bit of it.
    I have got you book-marked to check out new stuff you post…

  42. flagyl dressing omnicef picture keflex sinus

  43. I’ll right away snatch your rss feed as I can not to find your email subscription link or e-newsletter service.
    Do you have any? Kindly permit me recognise in order that I could subscribe.


  44. cephalexin level keflex uses ciprofloxacin folliculitis

  45. I leave a leave a response whenever I especially
    enjoy a post on a site or if I have something to add to the discussion. Usually it is a
    result of the passion displayed in the post I read.
    And after this post The Growing Trends in Content
    Theft: Image Theft, Feed Scraping, and Website Hijacking ?
    Lorelle on WordPress. I was actually excited enough to
    drop a comment 🙂 I do have a few questions for you if it’s allright.

    Is it only me or do a few of the responses look like they are coming from brain dead visitors?
    😛 And, if you are posting on other sites, I’d like
    to follow everything new you have to post. Could you list all of all your
    public sites like your twitter feed, Facebook page or linkedin profile?

  46. omnicef pdr augmentin chlamydia sumycin

  47. It’s perfect time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I want to suggest you some interesting things or tips.
    Maybe you can write next articles referring to this article.
    I want to read more things about it!

  48. stromectol south africa – ivermectin india

  49. It is the best time to make some plans for the longer term and it is time to be happy.
    I’ve learn this submit and if I may just I want to suggest you few fascinating issues or tips.
    Maybe you could write subsequent articles relating to
    this article. I want to learn even more things about it!

  50. prednisone prices – prednisone 25mg from canada prednisone without precription

  51. buy accutane in mexico – accutane gel buy accutane pharmacy

  52. amoxicillin for sale in us – amoxiliz walmart amoxicillin price

  53. https://buytadalafshop.com/ – cialis generic reviews

  54. medicine methylprednisolone – medrol 16mg price lyrica 100

  55. essays writing – essays on service i need a paper written for me

  56. where to buy viagra over the counter uk – Levitra vs viagra sildenafil daily

  57. evista vasotec sildigra

  58. I’ll immediately seize your rss as I can not in finding your email subscription hyperlink or e-newsletter
    service. Do you’ve any? Kindly allow me recognize in order that I may subscribe.

  59. price tadalafil 20mg – Buy cialis without a prescription us pharmacy no prescription

  60. cialis and levitra together

  61. covid and ivermectin – purchase stromectol ivermectin 3mg tabs

  62. buy prednisone online – prednisone online australia order prednisone from canada

  63. over the counter lasix drug – furosemide 500 lasix 5 mg

  64. ventolin generic price – ventolin for sale ventolin pills

  65. Cialis Meccanismo D’Azione

  66. cytotec 200 mcg order online – cytotec 200mg price in india how to get cytotec in usa

  67. doxycycline prescription online – doxycycline 100 mg capsule how to get prednisolone tablets

  68. stromectol for human – ivermectin 3 mg tabs ivermectin 1 topical cream

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.