Backlink = eingehender Link, also ein Link von einer fremden Website

Ein Backlink ist ein Link, der von einer fremden Website oder Social-Media-Präsenz zu einer eigenen Website, einem Webshop oder einer Social-Media-Präsenz führt. Ein Link innerhalb einer Website wird dagegen als interner Link bezeichnet.

Qualität von Backlinks

Für die Suchmaschinenoptimierung relevant sind die Anzahl und Qualität von Backlinks. Beispiele:

  • Eine hoch frequentierte Kochrezepte-Seite verlinkt auf einen Gewürze-Shop. Der Shop hat damit einen qualitativ hochwertigen Backlink erworben.
  • Eine wenig frequentierte Eishockey-Fanseite verlinkt auf einen Gewürze-Shop. Der Shop hat einen qualitativ minderwertigen Backlink erworben.

Tote Links

Wenn eine Ziel-URL nicht mehr existiert, einsteht ein gebrochener Link (Toter Link). Auswirkungen:

  • Benutzer werden in die Irre geführt und springen von der Website ab
  • Suchmaschinen stufen die Website herab

Links checken

Tools für den automatisierten Check der Funktionsfähigkeit von Links:

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